Ambassadors International, the Newport, CA-based operator of Majestic America Line and Windstar Cruises, is looking to build up the latter brand on one hand, and bid adieu to the former.
The group promoted Diane Moore to president of Windstar Cruises effective April 29. Moore most recently served as executive vice president of marketing, sales, reservations, guest services and customer relations for Windstar. She joined Windstar, which operates three motorized sailing ships, in 2005 when the unit was acquired by Ambassadors from Carnival Corp. Joe Ueberroth, chairman of Ambassadors Cruise Group said the future of Windstar "could not be in better hands."
Meanwhile, Ambassadors has announced that it plans to sell Majestic America Line, which operates riverboats in North America. Ambassadors said it will elaborate further on the decision to sell the component during a May 6 conference call; however, Ueberroth did offer some comment. "We are committed to operating the 2008 season of Majestic America Line while conducting our exit of the business in an orderly and effective manner," he said. "Several credible parties have expressed a sincere interest in acquiring some and/or all the assets of Majestic America Line. In addition, our decision to exit Majestic America Line enables us to focus our efforts and investments on the successes of Windstar Cruises."