Betsy O'Rourke Is Resigning From Royal Caribbean Marketing Post

Betsy O’Rourke, senior vice president of marketing for Royal Caribbean International (, is resigning from the line.

Janet Diaz, a Royal Caribbean spokeswoman, confirmed the resignation and said O'Rourke's last day on the job will be May 25, 2012.

Since 2009, O'Rourke, who reports to Adam Goldstein, the line's president and CEO, has been responsible for the cruise line's overall marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.

"At this time there are no immediate plans for a successor, but it is being reviewed," said Diaz.

O'Rourke came to Royal Caribbean with more than 25 years of marketing and communications experience.

She was formerly senior vice president of marketing and communications for Wyndham Worldwide, where she was responsible for developing corporate marketing programs and overseeing media relations.

In addition, she previously served as senior vice president of marketing for the Travel Industry Association of America.