Carnival Cruise Lines set a one-week reservations record, taking gross bookings for 187,283 guests between Jan. 28-Feb. 3, 2013.
Carnival President and CEO Gerry Cahill attributed the record booking activity to a number of factors, including the line’s $500-million Fun Ship 2.0 product enhancement initiative, support from the cruise line’s travel agent partners and recent sales and marketing activities.
The latter includes the Vacation Awesome-ation sale and prize giveaway held last week, and a variety of promotional activities surrounding the upcoming debut of Carnival Sunshine, a ship transformation project that will encompass a $155-million makeover followed by the launch of Mediterranean voyages in April.
“Consumers continue to seek value in their discretionary purchases and we’ve taken the value of a Carnival cruise vacation to a completely new level with an extensive range of product innovations and enhancements that are receiving tremendous accolades and enticing more and more consumers to vacation with us,” Cahill said.
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