Carnival Launches Advertising Campaign Around Travel Advisors

Carnival Panorama
Photo by Carnival Cruise Line

Carnival Cruise Line introduced a new print advertising campaign aimed at travel trade publications serving the travel agent industry. The ads, developed in collaboration with SapientRazorfish, portray travel advisors as fun facilitators with headlines like “Travel Agent? More Like Quality-Time Curator” and “Travel Agent? More Like Good-Time Guru.”

The campaign will blend the brand’s “Choose Fun” and “Travel Agents Rock” themes while highlighting Carnival’s latest product features, including a major West Coast expansion, updates to Carnival Panorama, new European itineraries and more. Aside from the travel agent-themed ads, the campaign will also touch on how Carnival cruises can change guests with headlines like “Super Serious Kevin Is Now Watermelon Floatie Kevin, Well Played.”

2019 marks the first time that the company will have the ads available online for travel advisors to download and share, display or post themselves. For more information or to download the ads, advisors can login to GoCCL.com and click on the Marketing Tools tab.

Carnival Cruise Line currently operates a fleet of 26 ships, offering three- to 24-day voyages to destinations in the Caribbean, Mexico, the United States, Europe, Australia, New Zealand, the Pacific Islands and southeast Asia. Aside from the Carnival Panorama debuting this year, the line plans to launch another new ship, the Mardi Gras, in 2020 and a third as-yet-unnamed ship in 2020.

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