Carnival Rebranding Fantasy-Class Ships

Carnival is giving its eight Fantasy-class ships more than just new refurbishments. As part of its $250 million "Evolutions of Fun" ship renovation program, Carnival also is updating the version of how each ship's name will appear on the hull and on marketing collateral. As each ship goes into dry dock, the name Carnival and its logo will be combined with the ship's name to make for a fresher look. "As each of our Fantasy-class ships undergo transformation, it is only fitting that those vessels be rebranded to better align them with our other ships," said Bob Dickinson, Carnival president and CEO. Fantasy-class ships originally were named without the Carnival name affixed to the ship. Upgrades to the entire Fantasy class will be completed by 2009.

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