Carnival Cruise Lines has launched a new online travel agent training program featuring sales and marketing techniques. Available within Carnival's travel agent Internet portal, Carnival University Online is divided into seven chapters, including "Who Is Carnival Today," (an overview of the brand); "Identifying Clients," (detailed information on Carnival's demographics); "Cruise Choices," (accommodation types, onboard activities, and destination and shore excursion options); and "Sales Climate Today and Tomorrow," (about the evolution of the travel agency distribution system and how agencies must adapt to a changing business landscape). The "Special Sales: Group and Cruising for Charity" chapter provides tips for developing group business, while "Booking/Marketing Support" gives an overview of Carnival's wide-ranging sales tools and resources. There's also a "Make Sure They Know Before They Go" section with information and tips on embarkation, packing, attire and other areas. After reading each chapter, travel agents must answer a series of multiple-choice questions correctly before moving on to the next chapter. Chapters can be completed individually, and the program does not have to be completed in one session. Upon completing the program, travel agents receive a certificate signed by the Carnival vice president for their particular region. Visit [www.bookccl.com] or call 800-327-7276.
