CLIA and Marriott Develop Partnership With Perks and Commission

Now cruise sellers can gain Marriott perks and commission, thanks to a new partnership between Cruise Lines International Association and Marriott International. // Photo by Susan J. Young

Cruise Lines International Association (CLIA) and Marriott International have announced a new partnership. It will provide qualifying CLIA Members a variety of benefits, including commissions on qualified hotel bookings across Marriott’s 19 brands.

The new partnership also provides CLIA agency and individual agent members access to Marriott’s Fam-Tastic familiarization rates. Agents who are associated with a qualifying CLIA travel agency and hold a CLIA EMBARC ID are eligible to access the rates once they successfully complete Marriott’s Hotel Excellence training program and become a Hotel Sales Specialist (HSS), certified by Marriott.

"At CLIA, we are always looking for new opportunities to enhance our travel agent member experience and this partnership will bring immeasurable value to our community," said Cindy D'Aoust, CLIA's president and CEO. "This new venture positively impacts the travel industry and further supports the important role travel professionals play."

“Our partnership with CLIA underscores Marriott’s commitment to supporting and working with current and future generations of travel professionals,” said Brian King, global officer, Marriott signature brands and globacl sales. He said that Marriott looks forward to welcoming CLIA travel professionals and their clients to more than 4,400 hotels worldwide. 

For more information about Marriott International agency programs, travel advisors can visit, or for information about CLIA, visit

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