CLIA Launches New EMBARC ID, Valentine's Day Promotion for 2016

carlos chavez
Photo by Chavez

Cruise Lines International Association (CLIA) has announced its lineup of 2016 travel agency and individual travel agent member programs and benefits.

CLIA has announced a special Valentine-themed promotion.  The "CLIA Loves Agents" promotion will give CLIA-Member travel agencies five chances to win a $100 American Express gift card when they enroll for 2016. Any agency who enrolls before February 15 will be entered in a random sweepstakes to win one of five $100 gift cards.

CLIA surpassed its North American goals and enrolled more than 9,000 travel agencies and 18,000 individual travel agent members in 2015. CLIA conducted a member survey and incorporated the results into the updated 2016 member benefits.


Based on member feedback, CLIA launched the new EMBARC (Enrolled Member Benefit And Recognition Card) ID, formally known as the CLIA Card, the official credential of the cruise industry and exclusively for CLIA Individual Agent members. The new EMBARC ID has been refreshed and rebranded to guarantee that CLIA members will be recognized throughout the industry.  

The new EMBARC ID has more than 200 benefits associated with it, with more to be added throughout the year. 

CLIA members receive priority confirmation on FAM trips, seminars at sea and ship inspections on CLIA Cruise Line Member ships with the EMBARC ID. Members also obtain commission privileges and personal travel benefits with a variety of travel suppliers, including air consolidators, rental car companies, hotels, resorts, attractions and CLIA Global Cruise Line Members. 

Membership Levels

CLIA offers two types of memberships for professional travel consultants. CLIA Agency Membership offers agencies the opportunity to enroll as Silver, Gold or a Diamond level agency. 

CLIA Individual Agent Members (IAM) enjoy a wide array of benefits and resources to assist with navigating the overall cruise industry, attracting more clients, earning professional certifications and increasing overall income.

Benefits range from exclusive news and content in the monthly Travel Agent Cruise News newsletter to tools featured in the members-only myCLIA section of Other benefits include CLIA Cruise tv, the CLIA Agent Finder and priority access to professional development opportunities.

CLIA has also developed a new State of the Cruise Industry online course. Additionally, CLIA members receive a $100 discount on registration at the upcoming Cruise360 conference this June in Vancouver, British Columbia


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