The Cruise Lines International Association (CLIA) is anticipating a record number of participating travel agents for the World’s Largest Cruise Night (WLCN) event October 16, as member cruise lines join in with valuable offers for both agents and consumers. Underscoring this, CLIA announced that the Virtual WLCN promotion has been extended. Through October 31, registered agents can go high-tech and promote cruise vacations and their agency via a Virtual WLCN event.
“Last year some 900+ agents participated in WLCN events and another 3,000 conducted online Virtual WLCN promotions," said Terry L. Dale, president and CEO of CLIA. "They generated almost 35,000 bookings, $43.3 million in sales and over $5.8 million in commissions, which represented a 20 percent increase over the previous year. By all accounts this year promises to be even bigger and better.”
The enhanced Virtual WLCN option enables agents to customize a web page featuring their agency information and choose several informative videos from participating CLIA member lines. These videos are designed to be sales stimulants and assist agencies in maximizing their participation in this event. A unique URL will then be created that can be distributed to their clients and new prospects, inviting them to participate remotely.
All agents of a CLIA member agency can register for an individual WLCN URL and web page. To take advantage of these special WLCN booking incentives CLIA member travel agencies should register their planned event with CLIA. For specific details and conditions of each offer, agents are requested to contact the cruise lines directly.
World’s Largest Cruise Night, the centerpiece of October’s National Cruise Vacation Month, is designed to rivet consumer attention on the incomparable value and variety of cruise vacations, CLIA says.