Costa Launches “Pink Is Good” Project for Breast Cancer Awareness Month

costa luminosaCosta Cruises has announced a series of activities in support of Breast Cancer Awareness Month through the end of October on its ships in the Mediterranean. The initiatives are being staged in support of the "Pink is Good" project carried out by the Fondazione Umberto Veronesi

Thanks to the fundraising activity promoted by Costa, cruise guests will be able to help fund a scholarship for a deserving young Italian researcher. At the same time, an information campaign will be conducted on board with the aim of conveying the mission and values of "Pink is Good,” a Fondazione Umberto Veronesi project that has the set objective of finally beating breast cancer by promoting prevention and providing annual support for many medical researchers.

Pink is the color of the campaign and pink hues will set the tone on the Costa ships participating in the project. Special events will include a "Pink Day", when guests can make their own donations to the cause and help advance research, for example by buying one of the non-alcoholic pink cocktails or a pink mask in preparation for the "Notte in Maschera" (Costume Party Soirée).  The company is also organizing a special marathon on the external decks of the ships and runners will be able to support the Foundation by purchasing their race bibs on board. Last but not least, during the "Pink" events onboard souvenir portraits will be taken and printed with a pink frame; guests can purchase them later, again with the proceeds going to scientific research.

Breast Cancer Awareness Month will also provide a chance to inform Costa guests about the related issues: a video will be broadcast in their cabins illustrating the details of the "Pink is Good" campaign, accompanied by a study pack and a schedule of all the "pink" happenings on board included in the diario di bordo (onboard daily program). Guests will also be invited to take part in drawing and painting activities designed to convey the message and values underpinning the "Pink is Good" project.