On April 18, 2013, CruiseOne and Cruises Inc. announced a 23 percent increase in sales among agents who participated in the companies’ training programs. Attendance at regional trainings has nearly doubled at each of the first two seminars in Galveston, Texas and New York. The next training event already has more than 100 agents registered and will take place in Fort Lauderdale, Florida in mid-May. The annual regional training series will conclude with events in Chicago and Los Angeles.
Regional training sessions, held throughout the year across the U.S., last two to three days and are free to CruiseOne franchisees and Cruises Inc. vacation specialists. The sessions provide education on the cruise and travel industries, business development strategies, supplier product overviews and ship inspections. Specific curriculum includes vendor training, marketing and public relations, system and technology training, sales and product training, agent best practices and knowledge sharing.
In addition to regional training programs to boost agents’ sales, CruiseOne has launched marketing programs to support franchisees in growing their businesses and increasing their online visibility. These lead-generating opt-in programs are fully supported by the CruiseOne corporate marketing team.
The Video Asset Sharing program offers franchisees a way to educate potential clients about their brand and service. Videos are professionally created by the CruiseOne corporate marketing team and an outside agency. Franchise owners can use this content, which contains their personal contact information, on their websites and social media pages, at special events and on television.
The Local Paid Search program increases online presence and connect potential clients to a local vacation specialist. On behalf of participating agents, CruiseOne creates local paid search campaigns.
The Display Advertising program tracks potential customers who have visited the CruiseOne website and posts targeted display advertisements on any future web page they visit to keep CruiseOne top of mind.
Visit: www.CruiseOneFranchise.com and www.SellCruises.com.
