Crystal Cruises Launches New Brand Campaign: "Begin A New Story"

Crystal Cruises and Y&R: California have jointly announced the launch of their brand campaign, “Begin A New Story.”

Y&R: California’s campaign juxtaposes Crystal’s on-board service and dining with the personal, land-based experiences that Crystal guests are able to access. At the campaign’s core is the notion of the travel journal, a personal set of reflections, memories and mementos that travelers collect to remind themselves of their vacation. The campaign challenges the reader to “begin a new story,” to start their own journal of memories on their select Crystal Cruise adventure.

The campaign consists of print advertisements, online banners, brochures and literature.  In addition, Y&R: California is also producing a 60 - second animated film that brings to life three individuals’ personal experiences in destinations across the globe, all beautiful examples of the opportunities available on a Crystal Cruise. These films will run online and will also be available via smartphone through the print campaign and emerging Aurasma technology.

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