Crystal Esprit, Crystal Cruises’ newest ultra-luxury yacht, was recently unveiled to special guests and distinguished travel partners along with line’s new brand campaign, All Exclusive, marking the debut of the new Crystal as the company embarks on the most significant brand expansion in luxury travel and hospitality.
Additionally, Crystal’s CEO and president, Edie Rodriguez, announced the company’s plan to expand Crystal Luxury Air that currently includes a Boeing 777-200LR and Boeing 787 Dreamliner, as well as two ultra-long-range aircrafts in an elegant ACJ319 jet and a Bombardier Global Express XRS.
“Since my arrival at Crystal, it has been my vision to grow this brand into something even more magical,” said Rodriguez. “Today, we are reinventing travel in a class all by itself, and ‘All Exclusive’ is the perfect representation of that. Whether it is by ocean, river or air, everything we do is designed to take our guests to a new level of luxury, service and adventure.”
Crystal’s private charter jet service, set to take flight in March 2016, will provide the superior guest service and will cater to corporate executives, small groups and discerning travelers with a preference for flexible and individual travel. The Bombardier Global Express XRS will have a two-cabin layout, accommodating up to 13 guests, four executive wide club seats with foldout tables, a four-place conference space opposite a single seat workstation and cabinet, laptop imagery on cabin monitors, surround sound, high temperature oven and an entertainment cabin with a 31.5 inch LCD.
The ACJ319 jet will be able to accommodate 30 travelers with 16 lay-flat seats. Beginning summer 2016, it will transport guests to their desired Crystal destination, including to ocean, river and yacht voyages.
The new brand campaign, All Exclusive, will encompass advertising, brochures, a website and direct mail, as well as stylish photography which aims to evoke the “feelings and sensations unique to the Crystal Experience”.