David Morris International (DMI), an expert in representing luxury-based travel, announced the addition of a new client, A-ROSA River Cruises. Established in 2000, A-ROSA operates river boat cruises throughout Europe on the Rhône/Saône, Rhine/Mosel/Main and Danube rivers. 2013 marks the first time that the brand’s ships will be devoted exclusively to the North American market. DMI has been retained to manage the North American product launch, oversee operations and curate unique onboard experiences that appeal to the US and Canadian markets.
The 2013 itineraries targeted at North American travelers include 7- to 14-night sailings on the Rhône and Saône, the Rhine, the Danube, and a special tour of Amsterdam, Vienna, and Heidelberg for Christmas and New Year’s packages, many with tours of charming, internationally famous holiday markets.
EVP of DMI, Marylin Conroy, will be joined by VP, business development at DMI Joe Proto, a cruise industry veteran who held previous positions at Silversea, Delta Queen Steamboat Company and Royal Caribbean Cruise Lines. Overseeing marketing efforts is Judy Parker, SVP of marketing with DMI, formerly with Crystal Cruises. Maggie Mantia, SVP, charters, groups, meetings & incentives.
For more information, visit www.davidmorrisintl.com.