Princess Cruises appointed Gordon Ho to SVP of marketing. In this newly-created position he will lead the company’s global marketing, public relations and digital activities.
Ho brings marketing experience to his new role with Princess, in areas including worldwide creative development, brand management, partnership marketing, digital marketing, CRM and public relations.
Ho previously spent 18 years at the Walt Disney Company where he last served as EVP of worldwide marketing for its $4 billion Disney Studios Home Entertainment division. In that position he created a highly successful global marketing team in North America, Europe, Asia and Latin America. Most recently he served as chief marketing officer of 24/7 Card and as co-founder and president of MyMovieDeals.com.
He earned his B.S. degree in industrial engineering from Stanford University and an M.B.A. with concentrations in marketing and finance from Northwestern University’s Kellogg School of Management.
In related news, David deMerlier, previously VP of marketing, has been appointed to the new role of VP of international marketing for the line. Reporting to Ho, deMerlier now oversees Princess’ marketing efforts throughout Asia, and in the UK and Australia.
For more information, visit www.princess.com.