Hapag-Lloyd Cruises Celebrates 125th Anniversary

europa 2Hapag-Lloyd Cruises has announced the line will be celebrating its 125th anniversary in 2016. 

In 1891, Albert Ballin launched the first pleasure cruise on the Augusta Victoria and in doing so laid the foundation for what is now a major industry. The Augusta Victoria, the flagship of HAPAG (“Hamburg-Amerikanische Packetfahrt-Actien-Gesellschaft”), was set to spend its winters at anchor and out of use. Ballin, who later became the general director of the shipping company, proposed sending the ship on a Mediterranean cruise during this season. On January 22, 1891, the Augusta Victoria departed from Cuxhaven, Germany, on what proved to be a resoundingly successful two month round-trip cruise, with a 245-strong crew and 174 guests from Germany, Britain and the U.S. Today, 125 years later, the cruise sector is one of the fastest-growing sectors of the travel and tourism industry.

Visit www.hl-cruises.com

The leading cruise lines in the industry.

CRUISE CENTRAL

Like the Cool Cruise Awards and other cruise stories? Be sure to check out Cruise Central!
This is THE place where top cruise lines in the industry present their best tool for travel advisors to learn about, and book their products.
Read more on:

Suggested Articles:

Car rental companies, travel agencies and more lead this week’s news in executive appointments in the travel industry. Here’s what you need to know.

The new, $100 million facility will host Allure of the Seas when it opens in fall 2021. Here’s more on what’s planned.

The World Navigator will be the first ship for luxury adventure cruise brand Atlas Ocean Voyages. Here’s an inside look.