Hapag-Lloyd Cruises to Focus on Luxury Segment

Hapag-Lloyd Cruises announced that its future strategy will be focused on luxury and expedition cruises, and is looking to grow these segments by expanding its international marketing activities. The newly-built Europa 2 – sister ship to the existing Europa – will be positioned in the 5-star luxury segment starting in May 2013. In addition to the Hanseatic and Bremen in the Hapag-Lloyd Cruises fleet, growth opportunities in the expedition segment will be identified and evaluated.

Select cruises on all of the ships of the present fleet, except for the Columbus 2, will be marketed internationally. The Hamburg-based operator has taken over operation of the Columbus 2 from Oceania Cruises for a two-year charter contract through April 2014.

For more information, visit www.hl-cruises.com.

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