MSC Cruises has announced plans to grow its presence in China with the establishment of a new Shanghai office, led by new President, Greater China, Helen Huang.
The move follows this year’s deployment of MSC Lirica, the first MSC Cruises ship to homeport in Shanghai. Huang’s appointment is effective immediately, and she will be based in Shanghai.
MSC Cruises CEO Gianni Onorato called the move “the next natural step” to develop the line’s business in China following the MSC Lirica’s deployment.
Huang has over 20 years’ experience in the travel industry. Before joining MSC Cruises, she was most recently vice president corporate communications, Costa Asia and general manager, Costa China, from July 2013 to December 2015. Her name was first connected with MSC Cruises from December 2009 to July 2013 as general manager of Mediterranean Cruise Travel Agency (Shanghai) Co., Ltd, the joint venture between MSC Cruises and Shanghai International Port (Group) Co., Ltd. Prior to that, she gained 15 years of experience working for both the head office of Shanghai International Port (Group) Co., Ltd. and its subsidiaries.
Huang holds an MBA in Logistics and International Marketing from Fudan University in Shanghai and a Bachelor degree in English Language and Literature from the Shanghai International Studies University.