Holland America Increases Agent Seminars

Holland America Line will offer 105 Spring Seminars for travel sellers this year, four more than last year. The 90-minute tutorials will be held beginning April 3 through March 28 and are designed to help agents generate more Holland America bookings though updates of Holland America's Signature of Excellence programs, group booking strategies and other sales tools, including Travel Agent Headquarters and POLAR Online.

"These seminars are designed to provide travel professionals with highly practical knowledge on how to grow their cruise business," said Richard Meadows, CTC, executive vice president, marketing, sales and guest programs. "In particular, the seminars show travel agents how to increase lucrative group sales and how to target groups that produce the most profit, both for them and their agencies." Agents also receive credit toward the Holland America Line Academy agent training program by attending the seminars.

Seminar reservations are on a first-come, first-serve basis. Visit www.travelagentheadquarters.com. (DE)

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