Holland America Line Launches Above and Beyond Promotion

Holland America Line created a “cruise for life” booking sweepstakes for its travel agent partners as part of the new Above and Beyond promotion. Travel agents who make a deposited booking through March 7, 2014, for a Holland America Line cruise that qualifies for the Above and Beyond promotion will automatically be entered into a sweepstakes.

One grand prize winner will receive a seven-day cruise for two guests in a veranda stateroom each year for life. The winner can chose to take their cruise to Alaska, Europe or the Caribbean on one of Holland America Line’s premium ships. The winner is expected to be announced in late March 2014.

With Holland America Line’s Above and Beyond promotional fares on 2014 cruises and Land+Sea Journeys to Alaska and the Yukon, travel agents can offer clients a free Signature Beverage Package when booking ocean-view staterooms or above on select Europe cruises or an onboard spending credit of up to $400 per stateroom if booking other destinations; free or reduced third and fourth fares; up to 10 percent savings on select summer shore excursions when booked before Feb. 28, 2014; and reduced deposits of 50 percent off the normal deposit rate.

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The program is supported with Above and Beyond marketing tools available in the Travel Agent Headquarters portal accessed via www.hollandamerica.com. This includes a customizable flyer, ad template, email template, digital banner ads and social media assets. 

For more information, visit www.hollandamerica.com.

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