Holland America Line has formed an exclusive partnership with BBC Earth to create a series of environmental-based interactive programs, currently available on Koningsdam, Noordam, Rotterdam, Oosterdam, Zuiderdam, and Eurodam. The programs will be rolled out to the rest of the fleet (except Prinsendam) by March 2017.
One highlight of the partnership is Frozen Planet Live, a concert based on the BBC Earth Frozen Planet television series, with live musicians playing a specially orchestrated musical score by award-winning composer George Fenton to complement the images on screen. Additional activities include Inside Earth documentary films, game shows, trivia, and children's activities.
Guests can test their knowledge in the What on Earth! family game show. Teams compete against each other, guessing locations, uncovering content hidden beneath puzzles, and deciphering animal sounds. Trivia from Earth is an informal, team-based competitive quiz that allows guests to show off their natural history knowledge.
Junior cruisers can participate in BBC Earth's countdown fact shows, BBC Earth for Club HAL Tweens.
Special cruises allow for guests to discover what happens behind the scenes on BBC Earth's documentaries by sailing with producers, cameramen, and presenters. These BBC Earth experts will host master classes and question-and-answer sessions in their field so guests can learn directly from the show's creators.
In 2017 four BBC Earth “feature cruises” have been scheduled:
- January 29, Koningsdam: Seven-day eastern Caribbean departure roundtrip from Fort Lauderdale
- April 7, Oosterdam: 18-day Panama Canal transit from Tampa to San Diego
- July 8, Maasdam: Seven-day Canada and New England cruise from Montréal to Boston
- October 27, Volendam: 14-day Taiwan and Japan sailing from Shanghai to Hong Kong
To celebrate Holland America Line 70th anniversary exploring Alaska, a new BBC Earth Alaska show will be developed for the 2017 Alaska cruise season.