Beth Bodensteiner has been promoted to senior vice president, revenue management for Holland America Line. In this capacity, Bodensteiner will lead the development and execution of all revenue management programs and initiatives that support Holland America Line’s revenue goals.
Bodensteiner will report directly to Orlando Ashford, president of Holland America Line.
Bodensteiner previously was Holland America Line’s vice president of revenue management and product marketing. Prior to that she was director, cruise marketing for voyages, as well as director, cruise marketing for Caribbean and North America.
Before joining Holland America Line in 2003 in the marketing department, Bodensteiner worked as a program manager with Zebra Hill Marketing in Bellevue, Wash. She holds a bachelor of arts in English from the University of Washington.