Hurtigruten is opening a new Seattle-based office as it moves to establish a more robust North American presence. The company is taking a fully-integrated approach to marketing, sales and reservations services, specifically designed for the world’s largest cruise market. Distribution will be spread through travel agents, tour operators and directly to the consumer.
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To assist with this, Hurtigruten is now expanding its relationship with Global Voyages Group and has entered a strategic, integrated partnership with the Seattle-based firm.
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David Giersdorf, president of Global Voyages Group confirms that Hurtigruten is set up for success in the growing segment of customers requesting more tailor-made experiences during their holiday. “Americans find Norway unique and attractive and desire a more activity- and experience-based holiday. The voyages along the Norwegian Coast, Antarctica and Arctic are all appealing holiday options,” Giersdorf said. “We are very optimistic and honored to be a partner to such a differentiated and unique brand as Hurtigruten and look forward to further strengthening our cooperation.
For more information, visit www.hurtigruten.us.