Seabourn has announced the launch of a new visually-driven brand campaign, dubbed “Extraordinary Worlds,” developed in partnership with Figliulo & Partners.
The goal of the campaign is to further position Seabourn as a top luxury lifestyle brand. It concentrates on Seabourn’s destinations worldwide, as well as its onboard guest amenities.
The campaign created a dual-screen visual formula in order to show how the line’s onboard amenities and onshore experiences combine into a single luxury experiences. Visual onboard and on-shore examples include a hot stone massage vs. New Zealand's Moeraki Boulders, and champagne delivered by a dedicated sommelier vs. the waters of Skogafoss in Iceland.
The "Extraordinary Worlds" campaign will also target an audience of highly affluent travelers, including those who have never cruised before. The integrated campaign will feature video, premiere print, mobile, digital display and social in publications including Condé Nast Traveler, Travel + Leisure, The Wall Street Journal and The New York Times, top trade publications, and with social media platforms including Instagram and Facebook.