Inside Seabourn’s New “Extraordinary Worlds” Brand Campaign

seabourn sojournSeabourn has announced the launch of a new visually-driven brand campaign, dubbed “Extraordinary Worlds,” developed in partnership with Figliulo & Partners

The goal of the campaign is to further position Seabourn as a top luxury lifestyle brand. It concentrates on Seabourn’s destinations worldwide, as well as its onboard guest amenities. 

The campaign created a dual-screen visual formula in order to show how the line’s onboard amenities and onshore experiences combine into a single luxury experiences. Visual onboard and on-shore examples include a hot stone massage vs. New Zealand's Moeraki Boulders, and champagne delivered by a dedicated sommelier vs. the waters of Skogafoss in Iceland.

FREE CRUISE NEWSLETTER

Like This Story? Subscribe to the Cruise Newsletter!

The latest product launches, deals, sales promotions, and executive appointments in the cruise industry. Keep up on the latest cruise industry news.

The "Extraordinary Worlds" campaign will also target an audience of highly affluent travelers, including those who have never cruised before. The integrated campaign will feature video, premiere print, mobile, digital display and social in publications including Condé Nast Traveler, Travel + Leisure, The Wall Street Journal and The New York Times, top trade publications, and with social media platforms including Instagram and Facebook.

Visit www.seabourn.com

Suggested Articles:

Reykjavik's waterfront setting and mountain vistas imbue the city with charm, while just inland lie epic landscapes shaped by volcanoes and glaciers. 

From expedition cruises to hotels to air travel, it’s been another busy week for executive appointments in the travel industry. Here’s what you need to know.

More than half of the world is not getting enough sleep, according to the latest relaxation report from Princess Cruises and Wakefield Research. Here’s more…