iPads at Sea?


Regent Seven Seas Voyager Penthouse Suite
Regent Seven Seas' Penthouse Suites will soon be equipped with iPads. // (c) Regent Seven Seas Cruises

As part of its multimillion-dollar, fleet-wide Seven Seas Signature initiative, Regent Seven Seas Cruises is making every effort to improve its overall guest experience. Part of that improvement includes providing rooms equipped with iPads.

The third phase of the Seven Seas Signature program includes equipping Penthouse and higher-category suites with iPads. Other upgrades also include the renovation of select public rooms and suites and, beginning with the 2012 summer season, guests in concierge-level suites and higher will enjoy a range of benefits from priority online shore excursion and restaurant reservations to upgrades and complimentary amenities. Menus in the Compass Rose and La Veranda restaurants will also be expanded with a greater emphasis placed on showcasing specialties from the regions visited.

The first phase of the Seven Seas Signature program, which was completed last year, featured a $100-million enhancement of all three of the line’s vessels. Almost every area of each ship was refurbished, with public rooms being substantially redesigned by the renowned architectural firm of Yran & Storbraaten of Oslo, Norway.

In October 2011, the company introduced phase two of the Seven Seas Signature initiative, through which guests would receive a free, luxury hotel package in connection with every cruise, beginning in April 2011. A Coffee Connection café was added to all ships; exclusive Suite Slumber Beds were added to all suites, in addition to L’Occitane bath amenities; and Hermès amenities were added to Penthouse and higher suite categories.

“We are pleased to continue enriching guests’ experiences with the third phase of our Seven Seas Signature initiative,” said Mark Conroy, president of Regent Seven Seas Cruises. “This is an ongoing plan to elevate our ultra-luxury brand and long-term value proposition. More updates and enhancements will be announced in 2012.”

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