Silversea Cruises has announced the appointment of Janet Bava as its new vice president of marketing for the Americas. Based out of Silversea’s Miami office, Bava will oversee all trade and consumer-oriented marketing activities, including advertising, direct marketing and e-marketing programs across the North and South American continents, and report directly into Mark Conroy, managing director of Silversea for the Americas.
Bava has over 10 years of marketing specific experience in the global travel industry, and brings a proven track record of driving incremental sales at companies such as Royal Caribbean Cruises and, most recently, in her role as director of CRM and customer engagement at NBC Universal, Silversea said.
Bringing marketing experience and skills from the healthcare industry, earned at companies such as NationsHealth, Initia and Kramer Laboratories, Bava holds a Bachelor of Business Administration in Marketing and International Business from Florida International University.
With eight ships currently in its fleet, Silversea is due to launch its new flagship, Silver Muse, in April 2017, and migrate one of its vessels, Silver Cloud, to the expedition fleet later that year, following an extensive refurbishment.