Lindblad Expeditions Partners with ID Media


(c) 2012 Lindblad Expeditions

ID Media has been named the media agency of record for Lindblad Expeditions.

Founded in 1979 by Sven Olof-Lindblad, the company offers educational adventures to some of the world’s most exotic and remote regions on a fleet of small expedition ships. ID Media is working with Lindblad Expeditions to launch a multimedia campaign in early 2013. The campaign will focus on increasing interest in eco-tourism and expedition bookings.

The effort comes as consumer interest in leisure travel has continued to increase despite a slowing economic outlook. Americans spent $564 billion on leisure travel in 2011, up 7 percent from the year prior, per the U.S. Travel Association.

Additionally, forty-percent of luxury travelers plan to spend more on travel this year, per a separate study by luxury marketing consultancy Unity Marketing.

The agency’s current roster of travel brands includes Cayman Islands Department of Tourism, Jamaica Tourist Board and American Express’s Delta SkyMiles travel rewards card. In 2011, ID Media also became one of the inaugural agencies to partner with CBS’s EcoMedia.

“Innovation has always been part of Lindblad Expeditions’s lifeblood, and so, when looking for an agency partner, we sought a company that really understood, and better yet, embodied the spirit of our brand,” says Elizabeth Crabill, VP, sales & marketing at Lindblad Expeditions.

“Lindblad’s commitment to exploration extends from their core brand straight through to their marketing,” notes Lynn Fantom, CEO of ID Media. “Whether it’s mobile, video, or the newest technologies to tap insights through data, they are there. We’re thrilled they have chosen us as their media partner.”

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