Royal Caribbean International has promoted Lori Cassidy to associate vice president of global corporate, incentive and charter sales. Cassidy is responsible for all sales, service, and marketing efforts pertaining to global meeting, incentive and full-ship charter business, as well as the Royal Caribbean loyalty gift card and individual incentive certificate programs.
In her new role, Cassidy leads the global corporate, incentive and charter sales and service team in managing, developing and servicing meeting, incentive and group event opportunities with incentive houses, brokers, independent meeting planners, corporate planners and travel planners around the world. Royal Caribbean welcomed Cassidy in 2008 as director, corporate, incentive and charter sales, and has since taken on increased responsibility and successfully grown the meeting, incentive and charter sales channel for the international cruise line. Cassidy continues to report directly to Vicki Freed, senior vice president, sales and trade support and service, Royal Caribbean International.
Cassidy has been in the cruise industry for over 22 years. Prior to joining Royal Caribbean International, she was with Carnival Cruise Lines for 15 years holding director positions in corporate and incentive sales for five years and business development for 10 years, respectively.
Lori attended Bloomsburg University where she majored in business administration. Lori received her CIC designation and is an active member of MPI, SITE, IMA, DSA, IFA, FICP and several other industry associations.