It seems that at the contemporary, even premium, level of cruising, discounting is no biggie. Let's just fill the ships! It's a different story at the luxury level. Luxury hotel operators would rather approve of AIGs behavior then discount their rates. It's all about brand integrity.
But what about luxury cruise lines? Cruise aficionado, Cruise Critic, writes about the debate that was bandied at this past Seatrade in Miami.