MSC Cruises has announced that it has reached more than two million fans on Facebook around the world.
According to MSC Cruises corporate social media manager, David Arcifa, “This number represents a 100 percent increase in fans over a one-year period, and the engagement rate with the audience is also excellent. We are now among the TOP10 Worldwide Travel Facebook Pages in terms of number of fans, indicating that we are successfully engaging diverse online communities about the unique travel experience that cruising provides.”
“It’s becoming increasingly more important for travel brands to focus on social media as consumers turn to Twitter and Facebook for information, recommendations and help while travelling,” said Jan Rezab, CEO and co- founder of Socialbakers, a social media analytics company. “With a simple and efficient analytical approach, MSC has done an outstanding job of understanding what kind of content resonates with their core audience to increase engagement whilst also leading the way in social customer care.”
One year ago, MSC Cruises also launched a global YouTube channel. Today, MSC Cruises ranks among the top three cruise companies with its YouTube channel in terms of views, with more than 4.5 million views for the various videos available in diverse languages. MSC Cruises is also proactive on other social media channels. For instance, the rate of followers on Twitter is growing steadily, and MSC Cruises now has more than 98,000 followers on the social medium on a global scale. More than 5,000 followers were reached on Instagram, a year after the creation of the company’s profile.