Costa Cruises is rolling out a series of updates onboard and ashore as part of its "Happiness Squared" campaign.
New for 2016 will be a gala menu created by Michelin-starred chef Bruno Barbieri; updated excursions suggested by the couple on "Turisti per caso", Syusy Blady and Patrizio Roversi; and onboard versions of famous TV talent shows, like "The Voice of the Sea." For children, there will be the chance to meet Peppa Pig.
The updates will be the focus of a new marketing campaign, now broadcasting in Italy, including the slogan "Benvenuti alla felicità al quadrato" ("Welcome to happiness squared"). Shakira will provide a celebrity testimonial as part of the campaign.