Norwegian Cruise Line Extends Digital Signage Across Fleet by Summer 2015

Norwegian Cruise Line will expand the digital signage first introduced on Norwegian Breakaway to the line’s entire fleet by Summer 2015. The interactive touch screen signs will allow guests to order specialty items, get directions and reserve dining, shore excursions and entertainment simply with a scan of their stateroom key. The screens will also be available on the line’s newest ship, Norwegian Getaway, arriving to her homeport of Miami in February 2014.

Each Norwegian ship will have between 30 and 50 touch and static screens located around the vessel. The screens will give guests the opportunity to make reservations for restaurants, entertainment and shore excursions as well serving as a personal concierge. Guests will be able to order beverages, flowers, dining packages and more, including goodies and custom cakes from Carlo’s Bake Shop on Norwegian Breakaway to celebrate special occasions. The signs even provide guests with directions and maps to other locations on board, making it easy for them to navigate the ship.

The signs will also serve a dual purpose of communicating important safety information. In the event of an emergency situation, they will be used to deliver guests critical messages.

The new digital signage debuted on Norwegian Breakaway when the ship arrived to her year-round homeport of New York City in May.

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