John Chernesky has been named vice president of North America sales for Princess Cruises and Cunard Line, effective June 1.
The Princess Cruises veteran succeeds Brian O’Connor, who was recently appointed vice president, public relations for the cruise line. In his new role, Chernesky will lead the field sales team representing both lines to professional travel retailers throughout the United States and Canada.
Chernesky, who has been with Princess Cruises for more than 22 years, most recently served as vice president, onboard revenue and business development for the Holland America Group, where he supported Princess Cruises, Holland America Line and Seabourn. In this position, he was responsible for product development, strategic analysis and creating growth opportunities for spa, fine arts, casino photography, media production, shipboard communications technology and branded credit cards.
A key part of Chernesky’s role will be to provide strategic marketing guidance to help retailers increase their cruise sales with Princess and Cunard, said Gordon Ho, senior vice president of global marketing and North America sales, in a release announcing the appointment.
From 2009-2013, Chernesky served as director, onboard revenue and product development. Since joining Princess Cruises in 1992, he has also served in the hotel services department, helped manage the design development of numerous new-builds and served as director, passenger programs overseeing the youth and teen programs, onboard media and enrichment programs.
He holds a B.S. degree in business administration (marketing) from Miami University in Oxford, Ohio, and completed an executive leadership program at UCLA’s Anderson School of Management.