Princess Cruises Increases Alaska Presence

The cruise line on Thursday appointed a senior executive in Alaska, who will serve to increase local involvement and communication with Princess' business partners in the state. As vice president of community and public affairs, Bruce Bustamante will be responsible for working with Alaska's elected officials and local agencies as well as assisting with the development of Princess' operating units there. He also will be a member of the newly formed Alaska Cruise Association and will serve as Princess' liaison to the group. Previously, Bustamante served seven years as head of Anchorage's convention and visitors' bureau and 17 years with Alaska Airlines. "He brings to Princess a keen perspective on doing business in a state that is very important to our operations," said Princess President Charlie Ball. "In this new role, he will be instrumental to our growth in Alaska and will enable us to work even more closely with the local communities in which we operate."

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