Resorts World Bimini has appointed cruise industry sales and marketing veteran Cris De Souza to the position of VP of sales and marketing. In this role, De Souza will expand and develop strategic account partnerships to enhance and support marketing opportunities for the brand with a focus on increasing revenue performance through the travel agency distribution channel.
Prior to joining Resorts World Bimini, De Souza served as director of national accounts for AmaWaterways. In addition, De Souza spent 14-years working for the Royal Caribbean family of brands, including Celebrity Cruises and Royal Caribbean International, with the bulk of her experience in sales and national account marketing leadership roles with the travel agent distribution channel.
De Souza holds a bachelor’s degree in marketing management and an MBA degree in international business from Florida Atlantic University, and is also a graduate degree candidate at Harvard University studying sustainable tourism and environmental management.
For more information, visit www.rwbimini.com.