Resorts World Bimini Appoints Cris De Souza to VP of Sales and Marketing

Resorts World Bimini has appointed cruise industry sales and marketing veteran Cris De Souza to the position of VP of sales and marketing. In this role, De Souza will expand and develop strategic account partnerships to enhance and support marketing opportunities for the brand with a focus on increasing revenue performance through the travel agency distribution channel.

Prior to joining Resorts World Bimini, De Souza served as director of national accounts for AmaWaterways. In addition, De Souza spent 14-years working for the Royal Caribbean family of brands, including Celebrity Cruises and Royal Caribbean International, with the bulk of her experience in sales and national account marketing leadership roles with the travel agent distribution channel. 

De Souza holds a bachelor’s degree in marketing management and an MBA degree in international business from Florida Atlantic University, and is also a graduate degree candidate at Harvard University studying sustainable tourism and environmental management.

For more information, visit www.rwbimini.com.

Read more on:

Suggested Articles:

Carnival Corporation issued a financial update today, with details about its liquidity, cash burn, ship sales, delayed deliveries and future bookings.

After buying a 67 percent stake in Silversea Cruises in 2018, today Royal Caribbean Group went "full throttle"—buying 100 percent of the luxury brand.

Hapag-Lloyd Cruises will begin sailing later this month with new health protocols. It's limiting guests to those from Germany, Austria & Switzerland.