In a recent post on its blog, Royal Caribbean has announced that it has opened membership in its Crown and Anchor Society customer loyalty program to all guests, even those who have never taken a Royal Caribbean cruise.
The new policy, which went into effect June 11, allows any guest to enroll online, onboard or by calling the Crown & Anchor department.
Previously, Royal Caribbean has required guests to complete their first cruise before signing up. Royal Caribbean said that the change would make it easier for new cruisers to "become engaged in everything Royal Caribbean." Guests who become members before their first cruise receive newsletters, select previews and promotional sales.
New members must allow 10-14 days after the end of their first cruise to see Cruise Points posted to their Crown & Anchor account, Royal Caribbean said. When enrolled, new members can log into their account and see that they have zero cruise points. They receive a welcome email with their Crown & Anchor number, but will not be able to access Refer-A-Friend, Cruise History, Upgrade Preferences, and Gift Preferences so long as they have zero points.