Royal Caribbean Offers New "Loyal to You Always" Program to Travel Agents

Royal Caribbean International's Vicki Freed, senior vice president of sales, trade support and services announced at's 14th Annual National Conference the Loyal to You Always program, created entirely for travel agents.  

Loyal to You Always is built on four principles: Personal interaction and support; valuable resources that get results; increasing profits for travel agents; and award-winning travel agent education and development programs.

"Royal Caribbean has and will always be loyal to our valued travel agent partners," said Ms. Freed. "Travel agents are indispensable in our industry and our emphasis on building relationships through personalized and face-to-face interactions with travel agents is what truly sets Royal Caribbean apart. Loyal to You Always is our continuous commitment to support our valued travel agent partners and help them sell cruises more effectively, increase their profits and grow their businesses."

Every travel agency has a local regional Royal Caribbean business development manager and a business development specialist to help create individualized sales and marketing plans. To help travel agents hone their skills and maintain their competitive edge, Royal Caribbean offers monthly webinars, new education modules in the cruise line's University of WOW! accreditation program, and Seminars at Sea.

Working with sister-brands Celebrity Cruises and Azamara Club Cruises, Royal Caribbean International also rewards travel agents for selling the Royal Caribbean family of vacation brands, combining sales performance of all three brands to help travel agents earn more and achieve higher commission levels faster.

Throughout 2012, Ms. Freed and her senior staff are visiting major cities across the country and will host whole-day programs dedicated to travel agents. Called Royal on the Road, each stop will recognize travel agents in that market, offer sessions about personal branding and successful marketing and sales strategies as well as deliver the latest collateral, giveaways and hands-on exhibits.

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