Cruisers can become stars while sailing on Royal Caribbean’s Western Caribbean cruise.
Starting today, the cruise line will film and debut a series of television spots starring real guests enjoying a variety of “Why Not” experiences onboard Liberty of the Seas during a seven-night Western Caribbean cruise.
Named Postcards from the Nation of Why Not, this series of ship-to-air commercials will air in select markets during the week of July 13 and nationally beginning the week of July 20, allowing viewers on land to experience an actual cruise while it is happening. From July 13 through July 17, consumers also can visit www.RoyalCaribbeanPostcards.com to watch the new daily commercial spot and enter a daily drawing to win a cruise and create their own “Why Not” moments on a Royal Caribbean vacation.
“There really is nobody that can better express the “Why Not” philosophy of a Royal Caribbean cruise vacation than a guest who is experiencing it at that very moment,” said Betsy O’Rourke, senior vice president of marketing, Royal Caribbean International. “The content of these TV spots is real and genuine, and not only illustrates the many types of people and activities that can be found throughout The Nation of Why Not, but also showcases the great value of taking a Royal Caribbean cruise.”
On the July 11-18 cruise, a production crew will shoot, edit, deliver and air these commercials while the ship is still at sea. Using Royal Caribbean’s “Why Not?” brand messaging as the premise, the commercials will feature a variety of guests either stepping out of their normal comfort zone to try something new for the first time or reporting the “News of the Day,” recapping events the “Why Not?” moments that happened on Liberty of the Seas that day.
Spots will be aired within 24 hours of being filmed, giving guests the opportunity to star in their own commercial and showcase their vacation to friends and family before they get back to land.
As part of the Nation of Why Not, guests (also known as citizens) have access to do, learn and enjoy activities that are not readily accessible in day-to-day life or found in one land-based vacation destination.
“Postcards from the Nation of Why Not” can also be viewed at Royal Caribbean’s Facebook page at www.facebook.com/RoyalCaribbean.com.