Tauck Releases New River Cruise Sales Materials for Travel Agents

river cruise
Photo by Yury Gubin/iStock/Getty Images Plus/Getty Images

Tauck has announced a new lineup of support for travel agents, including new river cruise sales materials and enhancements to its Agent Rewards travel incentive program. 

The Tauck sales materials are contained in a three-piece mailing which has been arriving at agencies nationwide in recent weeks. The mailing is comprised of a River Cruising Sales Guide, an 11"x17" poster highlighting Tauck's river cruising product and exclusive-to-Tauck onshore experiences, and a printed comparison grid contrasting Tauck and its ships to other lines and their respective vessels. The reverse side of the comparison grid highlights signature elements of Tauck's river cruises, grouped into onboard experiences, signature experiences ashore, and cruise components included in Tauck's prices.

The 24-page River Cruising Sales Guide provides an in-depth explanation of the "Four Cornerstones" that differentiate the company's river cruises; Tauck's all-inclusive pricing, the level of service provided by the Tauck Cruise Director and three Tauck Directors staffing each Tauck riverboat, the destination experience the company delivers ashore, and the onboard atmosphere found on every Tauck vessel. Also featured in the Sales Guide are information on the typical Tauck river cruise customer, suggestions on different client types that agents might target, an FAQ, and conversion strategies to help agents grow their Tauck river cruise business.

Agent Rewards Incentive Program

Tauck is further supporting its agents by enhancing Agent Rewards, the company's three-year-old incentive program which rewards booking agents with "points" or monetary credits that can be applied to their own personal Tauck journeys. Agents earn $200 in points for each client booked on a Tauck tour or cruise, and they can accrue up to $12,000 in points every year.

Tauck has recently automated much of the program and moved it online to the company's Agent Connect password-protected web portal for travel agents. With the program online, agents can review their existing points balance, track their pending points from future bookings, and apply earned points to their own Tauck travels – all from their home or office, 24/7.

Those interested in more information can call Tauck at 1 800 468 2825 or email [email protected].