Cruise Planners, an American Express Travel Representative, has announced Theresa Scalzitti, a 20-plus year veteran with Royal Caribbean International, will join the company in the newly created role of vice president of sales and marketing. Effective February 29, Scalzitti will manage the strategic direction of the marketing, sales and business development teams at Cruise Planners, among other leadership strategies.
After more than two decades with Royal Caribbean in various roles, Scalzitti was most recently national account sales and marketing senior manager and consistently met or exceeded annual revenue goals for the past 11 years for her account portfolio. Scalzitti was an instrumental player in the Cruise Planners sales growth with Royal Caribbean and was awarded National Account Sales Manager of the Year for 2015 and President’s Challenge Award Winner for two consecutive years. Cruise Planners recently earned the Chairman’s Award based on a proven track record of success and mutually-beneficial innovation and partnership.
One of the creative innovations that Scalzitti brought to the table is the “Come Sail Away With Me” marketing and sales campaign that is unique to Cruise Planners travel advisors. This program is a well-rounded approach that encourages bookings, strengthens the client and travel agent relationship and adds value to each cruise booking.
Theresa is a native Floridian. In her personal time, she enjoys spending time with her three young children and husband. She loves to travel, is an adventure-seeker and loves to do CrossFit to stay in shape.