Carnival Cruise Line has awarded $15,000 in cash prizes to three travel agencies as part of the line’s “Ultimate Cruise Night” event. One grand prize of $5,000 was originally to be awarded with two runners up receiving $2,500. However, Carnival recently surprised all three finalists by awarding them each a $5,000 grand prize.
The “Ultimate Cruise Night” event kicked off last summer with agencies submitting ideas for creative and effective cruise nights to Carnival. Three finalists were then given $1,000 by the line to host their proposed cruise night. A Carnival representative attended each event and, after reviewing their findings with Carnival’s sales leadership team, selected the winners. The line then surprised all three finalists by awarding them each a grand prize.
Each grand prize winner hosted events that featured varying themes and strategies. Kerri and Rob Stuart, owners of the Cruise Planners franchise All Aboard with Rob & Kerri in Tampa, FL, hosted a party where guests made their own warm chocolate melting cakes -- a guest favorite aboard Carnival ships. They also shared a live stream of their event through multiple social media channels. Christy Dukes and her team with South Georgia Travel in Valdosta, GA, turned their cruise night into a pool party much like one would find on a Carnival cruise and offered attendees the opportunity to create their own cruise vacation wishes in specially created wish jars at the event. Kelly Neonakis-Morash with TravelOnly in Halifax, Nova Scotia, created a “music cruise” themed night featuring live music and delicious culinary samplings with the added goal of driving business for an affinity group on an upcoming Carnival sailing.