A New Look for the Maldives

While the Maldives has earned a much-deserved reputation for being a romantic hideaway for newlyweds and betrothed couples, the destination is reaching out to other markets to show that it has a little something to offer for everyone.

The Republic of the Maldives is commencing a rebranding campaign that will culminate in the development of a new logo, slogan, advertising strategy and worldwide campaign slated to debut in 2011.

"The Maldives is far more than just sun and sea. This is a nation rich with a distinct culture, fascinating history, dynamic people, and of course, pristine natural beauty. The new face of the Maldives will give travelers from across the spectrum even more reasons to come and experience a truly diverse array of island experiences," said Simon Hawkins, consultant to the Maldives Tourism and Promotion Board in a statement.

The Maldives will also seek to present itself as a destination offering a wider array of opportunities for business and investment.

Visit www.visitmaldives.com.

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