NYC & Company, New York City’s official marketing, tourism and partnership organization, has just announced the appointment of Abby Spatz as its chief marketing officer.
Spatz will now be responsible for leading the company’s marketing group, as well as overseeing the in-house creative, digital, editorial, photography and video teams while she impliments a strategic marketing plan. Spatz will report to Fred Dixon, president and CEO of NYC & Company.
“Abby is a forward-thinking and accomplished marketing executive who will play a critical role in spreading the welcoming image of New York City’s five boroughs around the world,” said Dixon.
Prior to joining NYC & Company, Spatz served as the head of integrated marketing and communications at Bliss, a spa and beauty brand. She has over 20 years of experience working across a range of marketing functions with global consumer lifestyle brands including MEC/MediaEdge, eBay, Momentum Worldwide, American Express and McCann-Erickson World Wide. Spatz has been recognized by Brandweek as one of its “Next Generation Marketers”, and has also received awards from Yahoo, AdAge/Ad Critic, HSMAI and Cambridge.
Spatz holds a BA and an MBA from Emory University, in Atlanta, Georgia. She resides in Manhattan.