Accor to Expand Luxury Segment

Phuket, Thailand
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Accor, one of the world’s leading hotel operator corporations, currently operates 300 hotels in the luxury and upscale sector, but hopes to expand to 400 by 2015. Yann Caillère, president and chief operating officer, says “our ambition for our brands and their network are immense and we are perfectly tailored to expand rapidly in this market.” To that end, Accor has strategically positioned themselves in the rapidly growing markets of Latin America, the Middle East, Africa, and, most notably, Asia Pacific, where 42% of the group’s luxury hotels are currently located.  Most of their development is based on management contracts.

Accor’s style of luxury attempts to combine traditional standards of excellence with unique, culturally specific inspirations.  They currently own three international luxury brands, each targeting different high-end travel markets, with a combined presence in forty different countries.

Sofitel has two labels, Sofitel So, which identifies with current trends, and Sofitel Legends, which epitomizes heritage and tradition.  MGallery is Accor’s selection of properties that are architecturally renowned, and Pullmen blends business and leisure markets to appeal to the cosmopolitan executive.
 
A new label called Maha Cipta was unveiled today in Bahasa, Indonesia, underneath Accor’s regional brand Grand Mercure.  Maha Cipta, which means “the greatest creation,” will be tailored to guests seeking up-scale accommodations with local touches unique to Asia Pacific.

To find out more about Accor visit http://www.accor.com/en.html.

 

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