Air New Zealand has been named the official airline of "Middle-Earth" following the announcement of a global two-movie partnership with The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again, from New Line Cinema and Metro-Goldwyn-Mayer.
As part of the two-year partnership, passengers to and from the UK and North America will get to fly on two film-branded Boeing 777 aircraft, watch a special edition of the in-flight safety video and take part in a wide range of upcoming promotions and experiences.
Air New Zealand is working with Weta Workshop to turn a Boeing 777-300 into a flying billboard for the first movie and a Boeing 777-200 for the second movie, and will soon commence filming of a new in-flight safety video.
