AMResorts, provider of sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts, and Secrets, Dreams, Now and Sunscape Resorts & Spas, celebrated the grand opening of the adults-only Secrets The Vine Cancun. The wine-inspired resort, which welcomed its first guest this past August, becomes AMResorts’ 21st property in Mexico and a first for the Secrets brand in Cancun’s Hotel Zone.
More than 400 guests, including government officials, hospitality industry executives and media, gathered poolside at Secrets The Vine to commemorate the special occasion presided over by Roberto Borge Angulo, Governor of the State of Quintana Roo; Alex Zozaya, AMResorts President; Juan Carlos Gonzalez, Secretary of Tourism of the State of Quintana Roo; and Julián Aguilar, Head of the Tourism Commission of Benito Juarez.
“The AMResorts team is always looking to evolve with our guests and offer what they are looking for: more sophisticated options, personalized services, amenities and great value. Secrets The Vine’s bold design, standout food and wine experience and award-winning Unlimited-Luxury vacation concept not only offers that great value, but also sets a precedent for the evolution of the all-inclusive product,” said Zozaya.
Secrets The Vine Cancun features 495 guest rooms designed as a personal retreat with signature design elements including: Private balcony overlooking the Caribbean Sea and Laguna Nichupte, Italian porcelain floors polished to mimic wood, custom covered headboards and teak wood furnishings, luxury linens and Rockwell Group-designed APF mirrors and white glass wrapped bathrooms.
Guests can enjoy the benefits of Secrets Resorts & Spas’ signature Unlimited-Luxury vacation concept, which offers 24-hour room and concierge services, daily refreshed mini-bars, limitless access to gourmet dining and premium beverage brands across the resort’s seven distinctive restaurants and seven bars and lounge areas and countless daytime and nighttime activities and entertainment.