|Colette Baruth // Photo courtesy of AMResorts|
AMResorts, a subsidiary of Apple Leisure Group, recently announced the promotion of Colette Baruth to senior vice president of marketing, sales, revenue management and distribution.
Baruth will lead all strategic initiatives with an eye on further fueling the company’s expansion in Mexico, the Caribbean and Central America. Simultaneously, Baruth will oversee initiatives in the U.S., Canada and international markets.
Baruth previously served as vice president of sales, marketing, revenue management and distribution for AMResorts for four years. During her tenure, she successfully led worldwide contracting, partnership relations, global sales and marketing strategies and resources, as well as managed brand strategies and corporate policies for AMResorts’ six award-winning brands.
Prior to working with AMResorts, Baruth served as vice president of product strategy at GOGO Vacations as well as vice president of product development for Mexico, Central and South America, and was responsible for profitability, pricing, product distribution, promotional strategy and more.