The Antigua and Barbuda Tourism Authority (ABTA) North America has launched “Prix Fixe Ur Summer," which includes all resort summer packages and tours and attractions specials under the same offer.
The new cost savings campaign will be available to visitors during the months of June through September and seeks to position Antigua and Barbuda as a fun escape for families who are seeking value when planning their summer vacation. More than 15 participating vendors have signed on to the initiative and have offered their best rates and a variety of discounts to visitors.
“As summer is traditionally a heavy travel period for families, the one thing synonymous with Antigua and Barbuda’s 'Prix Fixe Ur Summer' promotion is value and cost savings and we are confident that our clients will make wise choices by switching their plans and escaping to Antigua and Barbuda this summer," said Marie Walker, vice president of sales and marketing for North America, in a written release.
The new campaign will take on a multi-channel integrated marketing communications approach that will include driving awareness and engagement across traditional and non-traditional platforms to include direct-to-consumer initiatives with partners such as Trip Advisor, travel agent outreach, public relations and a strategic social media campaign.
The program will be hosted on the newly launched www.antiguabarbudabuzz.com website, which focuses on enticing, engaging and informing savvy consumers and travel agents by offering up-to-date information on the destination and includes on-going offers that will attract visitors.