The Aruba Tourism Authority (ATA) recently announced that Neville Every has joined the organization as area director for North America. Every will be based in the ATA’s U.S. office located in New Jersey and will oversee all of the island’s North American-based regional directors and sales teams.
Every, born in Aruba, was educated in the Netherlands at Erasmus University Rotterdam where he gained his Master's degree in economics.
Upon completion of his degree, he began his ten year career at Royal Philips Electronics of the Netherlands, where he held various management positions across different business sectors. Every has worked and lived in various countries such as the Netherlands, the U.S. and Brazil.
Most recently, Every served as the company’s chief financial officer in Panama overseeing the Healthcare, Lighting, and Consumer Lifestyle divisions for Northern Latin America.
He brings along extensive knowledge and leadership experience which will support ATA's mission of serving the island as an innovative and effective marketing organization, capable of positioning the brand Aruba as a premier tourism destination in its most important market.
In his role as Area Director for North America, Every will be responsible for the development and realization of Aruba’s sales and marketing strategy for the U.S. and Canada.
His duties include cultivating relationships with industry partners such as tour operators, travel agents, and airlines, ensuring that they are armed with the tools necessary to continue selling the destination effectively.