The countries of ASEAN are putting together plans to achieve tourism objectives of the ASEAN Economic Community, due 2015. According to the plan, there will be a new 'ASEAN for ASEAN' campaign and special promotions, along with enhanced strategic cooperation with the growth markets of China, Korea, Japan, India and Australia.
The plan includes a slew of initiatives such as the creation of a new website and digital promotional campaigns targeting the mass markets of China and India. The group will go for niche markets such as experiential, creative, adventure, business, senior and long-stay visitors. There will also be special promotions for the cruise market.
ASEAN destinations attracted 81.2 million visitors in 2011, an average increase of a million visitors each year for the last two decades.
For more information visit www.asean-tourism.com.
